Full Service - Qualitative & Quantitative
Methodology based on client’s objectives because one size doesn’t fit all
In the moment and real time research
Artificial Intelligence methodologies
Cross cultural research
Our real point of differentiation
Objective driven approaches as “one size does not fit all
Our Mission: Help clients grow their brands
Partner as trusted advisors to your business.
Recommend the right approach based on your objectives to identify deep insights with powerful recommendations.
Deliver a complete and deep understanding of your consumer and business.
Provide maximum value as we do not only sell insights, we sell growth.
Ingenium has worked with clients across multiple industries and various Fortune500 companies
Full-service (qualitative & quantitative)
Depending on your needs and objectives, we conduct…
Focus Groups, In-Home, Shop Along, Ethnography, In-Depth Interviews, Semiotics, Desk Research
Online Surveys, Central location tests
Quanti-Quali Insights Mix
In the Moment:
Mobile Ethnography (in-home and shop-along), E-Commerce
Q+Q Survey, Automated surveys, AI Focus groups (up to 100 respondents)
AI Text Mining Analysis, Semioanalitics
Key Quantitative Solutions
Depending on your budget we can combine any of them with a qualitative approach
We can also help you understand a wide variety of
segments and demographics
Ingenium Research is a one stop shop for your
Cross Cultural research projects
• It is important to recognize that the market is composed of a very diverse mainstream in addition to individual ethnic audiences.
• A Cross Cultural strategy does not mean that one size fits all. On the contrary, a Cross Cultural Strategy is an inclusive approach that recognizes the importance of different segments and ethnicities.
• Let us help you to effectively understand your Cross Cultural spectrum.
Who we are
Principal & Qualitative Lead
Maria has 20 years of experience in qualitative marketing research. She has conducted research in the U.S. and in Latin America. In 2010, Maria started Ingenium Research, where she has had the opportunity to help various Fortune 500 companies understand diverse audiences. She currently serves clients that represent a wide variety of industries such as CPG, financial services, entertainment, communications, health insurance, packaging, etc. in the U.S. and in Latin America.
With over 13 years of experience helping clients in different countries achieve brand success, Laura is able to quickly develop deep understanding, diagnose and strategize solutions, and drive decision making to improve the consumer experience. Laura employs global trends analysis and conducts primary and secondary research using the latest analytical tools and data mining. She has broad experience in qualitative and quantitative methodologies and consultancy, collaborating with and presenting to Marketing teams, R&D and C-level.
New Opportunities Lead & Senior Moderator
Catalina brings 20 years of experience in marketing research and client relations. As an accomplished market researcher and consumer psychologist, Catalina has led research programs both in the USA and Latin America for diverse categories such as food, beverage, media, cigarettes, cars, beauty products, financial services, healthcare, Internet, telecommunications, among others .
Ana María Rueda
Ana Maria is an Industrial Designer with experience in creating innovation processes, brand design and illustration, corporate communications, web design, and graphic design in general. She has the ability to transform concepts and ideas into great visuals and unique user experiences. Ana has led the transformation in our deliverables.
Fiama has more than 15 years in the marketing research realm, with great ability to direct and coordinate all aspect of the research process collaborating with clients developing research studies both in the United State and Latin America.
Her extensive years of experience have allowed her to recognize the best methodologies for coordinating both quantitative and qualitative research studies, leading clients to understand the multicultural consumer market.
Santiago has specialized on editing videos since 2005. Along the way, he has collaborated in the edition and sound tracks of independent films (Carrusel la Pelicula, Bolaetrapo and Blue Family), and advertising ads in Colombia, including Coca Cola, Renault, Visa, Kokoriko, among others.
Santiago joined Ingenium in 2012 and currently supports the edition of videos in-house. He is an expert in finding the most relevant insights captured from fieldwork and creating impactful video reports that may include English subtitles for clients that are not fluent in Spanish and even sound track if needed.